Business Writing Solutions
Morning
Getting Started
- The most important question in business writing (it's not what you think)
- The biggest mistake writers make
- Tips and techniques to defeat "writer's block" and get started
- Four questions to ask before starting any writing project
- The tools of writing (why software isn't always the answer)
“Thank you once again for in informative and fun seminar. Who
says learning doesn’t have to be fun? I have seen
this word before, abut it definitely applies to your course:
Edutainment.”
Al Gorgonio
Office of the Assessor
County of Los Angeles
The Writing Process
- How to write naturally and conversationally every time
- Six steps to fast, efficient and effortless business writing success
- Why outlining should not be your first step
- The brain's two sides: how they help (and hinder) writing
- Liberating your creativity
- How to discover if you’re even ready to write about a topic
- Idea generating without limitations
- How to write 30-40% faster than you write now
- Adding interest, power and emotions to your writing
- How to relax when you write so ideas flow naturally
- How to get (and stay) focused when you write
What attendees say (Windows audio)
Afternoon
Editing Powerful Writing
- The most effective editing technique you can use
- Using your business card for clear, concise writing
- Seven areas to focus on while editing
- Small things first: powerful editing while focusing on words
- Getting rid of needless words (nearly half of them are!)
- Why bigger and longer aren't better
- Keeping cliches and trite phrases out of your writing
- Making that "connection" without adding unnecessary words
- How length affects the impact of your document (and what to do about it)
- Grabbing and keeping interest (you have 5-15 seconds to do so)
Different Kinds of Business Writing
- We all write to persuade! Achieve your objective, every time
- How to increase the effectiveness of your letters and memos
- Little things add up! Small changes to make your writing get attention
- Common phrases guaranteed to destroy your originality and interest
- E-mail: why it's writing, why it's affective, and why it's dangerous
- Formats for nearly every letter you'll ever write
- Writing good "bad news" letters
- Complaint letters (and responses) that get results
- Proposals and reports: why they're different, how they're the same
- Questions of style: which to choose
- Writing for someone else's signature
- Seven questions to guarantee your writing's impact